Thoughtful repainting and custom decorative finishes refresh homes and businesses without changing the design.
Chicago, western suburbs, and the North Shore
Finish study · Venetian GemPale stone color, quiet depth, and a soft light that suits the room.
Our work, in good company
Homeowner-first. Commercial-ready.
More than 25 years working across private residences, hospitality, retail, and commercial interiors.
Selected work
Finishes and rooms made to be lived in.
A selection of Strategy Decor residential project photographs.
Kitchen refreshKitchen
Warm decorative wallBathroom
Soft neutral finishBathroom
Gold-toned wall finishAccent wall
Services
Painting, finishes, and improvements for every space.
Illustrative study · LusterStone®01
The work / 01
Decorative finishes
LusterStone® and Venetian Gem® decorative plasters, plus tailored textures chosen for the room's light and architecture.
What this service includes
LusterStone® · metallic finish
Venetian Gem® · softer finish
Custom textures
The Strategy Decor process
From the first project details to the final walkthrough.
01
One step at a time
Share the project
Choose residential or commercial and answer a few questions about the space and the work you have in mind.
01 / 03
Material, meet light
One surface. A different conversation with light.
Mineral movement, sheen, and color respond to their surroundings. Explore the shift in atmosphere.
DaylightEvening
Illustrative light study. Confirm the finish and color with a physical sample in your room.
Venetian Gem · pale stoneDaylight
Material language
The finishes clients ask us about most.
Traditional Venetian plaster is an Italian decorative craft with roots in Roman building and a celebrated revival during the Renaissance. LusterStone® and Venetian Gem® are modern decorative products inspired by its layered, stone-like look, with their own formulas rather than traditional lime plaster. LusterStone has the more visible metallic reflection; Venetian Gem offers a softer, less metallic sheen. Gray, soft green, and muted blue are common requests, chosen for the room and how light moves through it.
Natural tones, chosen in context
GraySoft greenMuted blue
Illustrative study · LusterStone®
The language of a finish / 01
LusterStone® · metallic plaster
A low-luster metallic plaster applied by trowel. It creates soft highs and lows with more visible metallic reflection than Venetian Gem®.
Compare two finishes
Compare the descriptions. Confirm color and texture with a physical sample in your room.
LusterStone® · metallic plaster
A low-luster metallic plaster applied by trowel. It creates soft highs and lows with more visible metallic reflection than Venetian Gem®.
Venetian Gem® · decorative plaster
An acrylic-and-marble-dust plaster with layered color. Burnishing can deepen the color and bring out a soft sheen for a quieter, less metallic look.
Painting & decorative finishes
Questions about painting & finishes.
Common questions about repainting and decorative finishes for homes and businesses.
Read all answers
Commercial
Can you create accent walls with faux finishes for commercial spaces?
Yes. We create commercial accent walls with faux finishes and custom textures for retail, hospitality, and other businesses.
How do you choose a finish for a business?
We consider traffic, cleaning, wear, and light so the finish suits the way the space is used.
Color & finishes
Can you refresh a room without remodeling it?
Yes. Repainting and decorative finishes can update an already-designed space while keeping its layout and character.
Can I see decorative finish samples before work begins?
Yes. We review material samples in the space and look at how they respond to its light.
Strategy Decor
You:
Can you create accent walls with faux finishes for commercial spaces?
Delivered
Don’t just take our word for it.
Careful craftsmanship, fair pricing, and work he felt comfortable trusting throughout his home.
MBMarco B.
A next-day estimate, excellent paintwork, clear communication, and a tidy worksite.
MOMary O.
Care for the home, clear explanations about repairs, and cleanup that left a strong impression.
MYMartha Y.
Careful craftsmanship, fair pricing, and work he felt comfortable trusting throughout his home.
MBMarco B.
A next-day estimate, excellent paintwork, clear communication, and a tidy worksite.
MOMary O.
Care for the home, clear explanations about repairs, and cleanup that left a strong impression.
MYMartha Y.
A dining-room drywall and paint project finished cleanly, with a seamless result that met expectations.
JRJess R.
Flexible scheduling, timely quality work, and creative solutions.
JFJerry F.
Clean work, fair pricing, and close attention to detail.
KNKathy N.
A dining-room drywall and paint project finished cleanly, with a seamless result that met expectations.
JRJess R.
Flexible scheduling, timely quality work, and creative solutions.
JFJerry F.
Clean work, fair pricing, and close attention to detail.
KNKathy N.
Careful craftsmanship, fair pricing, and work he felt comfortable trusting throughout his home.
MBMarco B.
A next-day estimate, excellent paintwork, clear communication, and a tidy worksite.
MOMary O.
Care for the home, clear explanations about repairs, and cleanup that left a strong impression.
MYMartha Y.
A dining-room drywall and paint project finished cleanly, with a seamless result that met expectations.
JRJess R.
Flexible scheduling, timely quality work, and creative solutions.
JFJerry F.
Clean work, fair pricing, and close attention to detail.
KNKathy N.
Careful craftsmanship, fair pricing, and work he felt comfortable trusting throughout his home.
MBMarco B.
A next-day estimate, excellent paintwork, clear communication, and a tidy worksite.
MOMary O.
Care for the home, clear explanations about repairs, and cleanup that left a strong impression.
MYMartha Y.
A dining-room drywall and paint project finished cleanly, with a seamless result that met expectations.
JRJess R.
Flexible scheduling, timely quality work, and creative solutions.
JFJerry F.
Clean work, fair pricing, and close attention to detail.
KNKathy N.
By appointment only
Create a space that could only belong to you.
Begin with an on-site conversation about the room, the way it is used, and the impression it should leave.
The roomArchitecture and everyday use
ConstraintsWhat needs to stay
The feelingThe character you want
What to share to get started
The room and surfaces you want to change.
The work and finishes you have in mind.
What needs to stay, and any practical constraints.