Strategy Decor

Finishes that make your homefeel like yours.

Careful painting, custom decorative finishes, and thoughtful remodeling for your home.

Chicago, western suburbs, and the North Shore
Living room concept with a pale stone Venetian Gem-inspired plaster accent wall
Finish study · Venetian GemPale stone color, quiet depth, and a soft light that suits the room.

Our work, in good company

Homeowner-first. Commercial-ready.

More than 25 years working across private residences, hospitality, retail, and commercial interiors.

Selected work

Finishes and rooms made to be lived in.

A selection of Strategy Decor residential project photographs.

Completed residential kitchen with white cabinetry, a charcoal island, and light wood flooring
Kitchen refreshKitchen
Warm copper-toned decorative wall finish above a tiled bathtub
Warm decorative wallBathroom
Soft, light neutral decorative wall finish in a bathroom
Soft neutral finishBathroom
Gold-toned textured accent wall with a wall sconce
Gold-toned wall finishAccent wall

Services

Painting, finishes, and improvements for every space.

Illustrative LusterStone® study in gray, white, and beigeIllustrative study · LusterStone®
The work / 01

Decorative finishes

LusterStone® and Venetian Gem® decorative plasters, plus tailored textures chosen for the room's light and architecture.

What this service includes
  • LusterStone® · metallic finish
  • Venetian Gem® · softer finish
  • Custom textures

The Strategy Decor process

From the first project details to the final walkthrough.

One step at a time

Share the project

Choose residential or commercial and answer a few questions about the space and the work you have in mind.

01 / 03

Material, meet light

One surface. A different conversation with light.

Mineral movement, sheen, and color respond to their surroundings. Explore the shift in atmosphere.

DaylightEvening
Illustrative light study. Confirm the finish and color with a physical sample in your room.
Illustrative Venetian Gem® finish study in pale stone and warm gray under changing light
Venetian Gem · pale stoneDaylight

Material language

The finishes clients ask us about most.

Traditional Venetian plaster is an Italian decorative craft with roots in Roman building and a celebrated revival during the Renaissance. LusterStone® and Venetian Gem® are modern decorative products inspired by its layered, stone-like look, with their own formulas rather than traditional lime plaster. LusterStone has the more visible metallic reflection; Venetian Gem offers a softer, less metallic sheen. Gray, soft green, and muted blue are common requests, chosen for the room and how light moves through it.

Natural tones, chosen in context
GraySoft greenMuted blue
Illustrative LusterStone® metallic plaster study in gray, white, and beige
Illustrative study · LusterStone®
The language of a finish / 01

LusterStone® · metallic plaster

A low-luster metallic plaster applied by trowel. It creates soft highs and lows with more visible metallic reflection than Venetian Gem®.

Compare two finishes

Compare the descriptions. Confirm color and texture with a physical sample in your room.

LusterStone® · metallic plaster

A low-luster metallic plaster applied by trowel. It creates soft highs and lows with more visible metallic reflection than Venetian Gem®.

Venetian Gem® · decorative plaster

An acrylic-and-marble-dust plaster with layered color. Burnishing can deepen the color and bring out a soft sheen for a quieter, less metallic look.

A conversation, before the conversation

Your space. Your questions.

Common questions when planning a space, answered as a conversation.

Read all answers

Residential

Can you help with more than painting?

Yes. Decorative finishes, wall and ceiling repairs, custom carpentry, and interior remodeling are part of our residential work.

How do we get started?

Tell us about the room and the work you have in mind. We’ll follow up to clarify the scope and next steps.

Commercial

Do you work in commercial spaces?

Yes. Our work includes retail, hospitality, and other commercial interiors, with painting, decorative finishes, repairs, and remodeling.

What matters when choosing a finish?

We consider traffic, cleaning, wear, light, and how nearby surfaces work together. The material should suit the way the space is used.

Interior Design

Can you help me choose a color and finish?

We study color, light, texture, and proportion together so the finish suits your room and its architecture.

Can I see materials in my own space?

We bring material samples into the actual environment and review how they respond to the light.

Strategy Decor
  1. You:

    Can you help with more than painting?

    Delivered

Care shows in the details.

Several projects have earned praise for careful craftsmanship, reasonable pricing, and trust.

Marco B.

By appointment only

Create a space that could only belong to you.

Begin with an on-site conversation about the room, the way it is used, and the impression it should leave.

  • The roomArchitecture and everyday use
  • ConstraintsWhat needs to stay
  • The feelingThe character you want
What to share to get started
  • The room and surfaces you want to change.
  • The work and finishes you have in mind.
  • What needs to stay, and any practical constraints.
Prefer email? info@sdecorpainting.com
Illustrative LusterStone® metallic plaster study in gray, white, and beige
ILLUSTRATIVE STUDIESLusterStone® · Venetian Gem®
MATERIAL / CHARACTER

A finish is best understood in your own light.

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